Breathing Cloud great success in China

Design Generator Beijing Design Week 2011

The Dutch Design Generator with thousands of visitors attended. As part of the Beijing Design Week (BJDW), the Netherlands has been assigned its own building with 2200 m2 exhibition space. On the ground floor, the exhibition 'Liberation of Light' will be presented. Breathing Cloud was beaming in the huge hall and was the eye-catcher of the exhibition.

BJDW spectacular opened

Together with 1500 guests attended the Dutch delegation to the start of the BJDW at a catwalk of 100 designers from China and abroad. For the China Millennium Monument was among a great light show with the climax of the evening an impressive show with 3D projections about the evolution of design. The international design event Beijing Design Week took place from 25 September to 3 October 2011 in various places in China's capital. The Dutch took part very successfully with Smart Cities, Healthy Cities

Dutch Design Generator

Together with the Director of the BJDW, Aric Chen, the Dutch pavilion was officially opened on 26 September 2011. With 2200 m2 Dutch Design in the trendy 751 D•Park in Beijing, the Netherlands was the largest participating country. In the center of the thriving 751-D, was over 3 floors a mix of exhibitions, lectures and workshops to see. Including 'Liberation of Light', 'Connecting Concepts' and Next-City. It proved a hit with the public and the media, and resulted in thousands of visitors and reports of more than 50 local and international media.

Breathing Cloud eye-catcher Liberation of Light

Breathing Cloud (BC) was the eye-catcher of the Dutch Design Generator. The installation spreads its huge pink light through space and seduces visitors BJDW closer to it. They let themselves be photographed frequently with BC and gestures with their hands to each other that the cloud 'lives'. Breathing Cloud is very popular on Weibo (Chinees Twitter) let Aric Chen, director of the BJDW know the openning Liberation of Light. There is much positive response to the exhibition and the participants of Liberation of Light (a co-production of Yksi Design and Design Cooperation Brainport). The second staging of the traveling exhibition, Guangzhou (CN) of 9 till 11 december 2011.

In de media

Highlights from Beijing Design Week 2011
BJDW at D-751 weblog Diane Pernet
Metropolis Magazine by Guy Horton
Cafa Art Info Chinese version
Yksi exhibition: Liberation of Light ON TOUR in Guangzhou on Vimeo
Publicatie Liberation of Light pdf (2,6 Mb)
Officiele site BJDW